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Published in:
2020 | OriginalPaper | Chapter
Analysis of consumer behaviour related to social media
Author : Denisa Elena Vlad
Published in: Concepts of Quality Connected to Social Media and Emotions
Publisher: Springer Fachmedien Wiesbaden
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Customer communication can strongly influence brand awareness and, in particular, the economic results and market success of a company. Many online applications and platforms help expand the exchange of information and have a mutual influence on consumer behaviour. In the case of information about products that can be accessed regardless of the time, generated and stored in the public, the communicators in the online environment can act as multipliers.