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Published in:
2015 | OriginalPaper | Chapter
Analysis Using Purchasing Data in Japan
Authors : Ryota Morizumi, Yumi Asahi
Published in: Human Interface and the Management of Information. Information and Knowledge Design
Publisher: Springer International Publishing
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Abstract
Purchasing style of Japanese consumers have made their own development. Purchase of goods with a large amount once a month or once a few weeks is a kind of global standard. On the contrary, purchase of goods with a small amount once in couple of days is common in purchasing style of Japanese consumers. Purchase of goods with a large amount in a weekend is recently getting to increase however the interval is a week at the longest.
Japanese supermarkets have various features to respond to such a unique purchasing style. First, in the rest of the world, stores are located in the extensive sites on the suburbs but, in Japan, stores are located in the town. Secondly, Japanese supermarkets handle a small amount of products which are subdivided. Furthermore, even if in the same category, supermarkets handle different kinds of products by different manufacturers. In this way, purchasing style of Japanese consumers have made their own development.
The analysis was carried out using the purchasing data of all customers who visited stores and distribution data of members-only coupon.
As the analysis, the authors have found that member registration rate of customers is very high. Its registration rate is as high as 70 %. Also, utilization rate of the coupons as member’s privileges is low and, when the members pay in the stores, 70 % of them don’t use the coupons.
In future task, how to analyze the member information which is not customer information.