2022 | OriginalPaper | Chapter
Analyzing the Powerful Impact of Touchpoints in a B2B Context: An Abstract
Authors : Lily Xuehui Gao, Iguácel Melero-Polo, Miguel Á. Ruz-Mendoza, Andreea Trifu
Published in: Celebrating the Past and Future of Marketing and Discovery with Social Impact
Publisher: Springer International Publishing
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