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Producing the ‘Self’ Online. Self and Its Relationship with the Screen and Mirror Read chapter Read first chapter

2018 | OriginalPaper | Chapter

2. Anchoring the Self Through the Banal, the Everyday and the Familiar

Author : Yasmin Ibrahim

Published in: Production of the 'Self' in the Digital Age

Publisher: Springer International Publishing

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Abstract

This chapter examines the production of the self through digital technologies and the domesticity of the everyday, in terms of its pace, rituals and familiarity. Photo- and video-sharing sites draw on everyday domesticity as a space for communion. The aestheticization of the self through its domesticity is therapeutic in enabling a connection with others and equally as a site of cultural production where the self is transacted and commodified. The consumption of the everyday through digital platforms and technologies whether it be food diaries, consumption patterns or everyday chores is important, as it draws on the familiar and perfunctory. The banal offers codes of communication that are instantly recognisable and resonant with distant strangers, but in also anchoring imaging technologies as ‘tamed’ through its domestication within the everyday. In an age of anxiety, the anchoring of the self through the everyday presents the ‘self’ as being intact and renewed through the familiar. 1

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next chapter Self-Love and Self-Curation Online
Footnotes
1
An earlier version of this chapter appeared as Ibrahim, Y. (2016). Self-Production through the Banal and the Fictive: Self and the Relationship with the Screen. International Journal of E-Politics, 7(2), 51–61.
 
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Metadata
Title
Anchoring the Self Through the Banal, the Everyday and the Familiar
Author
Yasmin Ibrahim
Copyright Year
2018
Book
Production of the 'Self' in the Digital Age

Print ISBN: 978-3-319-74435-3

Electronic ISBN: 978-3-319-74436-0

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-74436-0_2