Application of Fuzzy QFD for Environmentally Conscious Design of Mobile Phones

Modern manufacturing organisations are advancing towards sustainable way of production, appreciating the need to conserve energy and resources. Further economic and societal orientations of sustainability has made the practice more significant. Scope for applying sustainable manufacturing to varied products have been recognised. Consumer electronics involves huge interactions of energy and resources and hence has attracted a lot of attention among researchers globally. It is necessary that sustainable development of different consumer electronic devices is given utmost importance. Manufacture of mobile phones needs to be focused as it is characterised by market dynamism. Hence, development of mobile phones offers considerable challenge to researchers. In this direction, a case study has been discussed regarding sustainable development of mobile phones using environmentally conscious design method. Fuzzy Quality Function Deployment (QFD) is a design technique which can be used to create a multi objective model. By applying this method, the interests of customers has been held integral with sustainable design of mobile phones. A more generic model has been created allowing practitioners to easily adapt it in real conditions.