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The Study of Consumer Discrete Emotions: A New Imperative in India Read chapter Read first chapter

2018 | OriginalPaper | Chapter

27. Are Business Group Affiliation Advantages and Diversification Premium Found in Emerging Economies Likely to Hold Over Time?

Author : Saptarshi Purkayastha

Published in: Strategic Marketing Issues in Emerging Markets

Publisher: Springer Singapore

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Abstract

There are a large number of studies that have examined the diversification–performance and business group affiliation–performance relationships. However, very few have looked into the impact of macroeconomic environment on these relationships. In this paper, we examine under varied macroeconomic conditions, the impact of diversification, and business group affiliation on performance for firms. We argue that although diversification is influenced by macroeconomic parameters; the effect of business group affiliation is unchanged. Diversification results in superior performance during munificent macroeconomic environment while it has a negative impact on performance during scarce macroeconomic environment. In contrast, business group affiliation has positive impact on performance, irrespective of macroeconomic environment.

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Footnotes
1
Our study is concerned with the moderating effect of business group affiliation on the diversification-performance relationship as macro-environment changes from munificent to a scarce.
 
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Metadata
Title
Are Business Group Affiliation Advantages and Diversification Premium Found in Emerging Economies Likely to Hold Over Time?
Author
Saptarshi Purkayastha
Copyright Year
2018
Publisher
Springer Singapore
Book
Strategic Marketing Issues in Emerging Markets

Print ISBN: 978-981-10-6504-0

Electronic ISBN: 978-981-10-6505-7

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-981-10-6505-7_27