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Challenges of Low-Code/No-Code Software Development: A Literature Review Read chapter Read first chapter

2022 | OriginalPaper | Chapter

Are We Speaking the Same Language? An Analysis of German and Chinese Local Shopping Platforms

Authors : Sören Aguirre Reid, Richard Lackes, Markus Siepermann, Valerie Wulfhorst

Published in: Perspectives in Business Informatics Research

Publisher: Springer International Publishing

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Abstract

Local owner-operated retail outlets (LOOROs) are struggling worldwide due to increasing online competition with e-marketplaces and changing customer behavior. In this competitive environment, Local Shopping Platforms (LSPs) seem to be a promising vehicle to help LOOROs overcome their manifold digitalization difficulties. The development of LSPs in China shows that they convince LOOROs to join them and attract customers through their location-dependent service offers. In contrast, German LSPs struggle to utilize locational advantages, and LOOROs are discouraged from joining them. Hence, this paper examines existing Chinese LSP and compares them with German LSPs. Moreover, this study uses Hofstede’s cultural dimension as a theoretical lens to investigate if the offered location-dependent services among German and Chinese are culturally driven. The results revealed that Chinese LSPs better understand how to provide services that integrate the store as a customer touchpoint and strengthen the locational advantage of LOOROs. Regarding Hofstede’s cultural dimension, uncertainty avoidance is a cultural barrier for German LSPs and LOORO to try new digital services compared to their more adaptable Chinese counterparts.

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Metadata
Title
Are We Speaking the Same Language? An Analysis of German and Chinese Local Shopping Platforms
Authors
Sören Aguirre Reid
Richard Lackes
Markus Siepermann
Valerie Wulfhorst
Copyright Year
2022
Book
Perspectives in Business Informatics Research

Print ISBN: 978-3-031-16946-5

Electronic ISBN: 978-3-031-16947-2

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-031-16947-2_9

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