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2021 | OriginalPaper | Chapter

Art for Life: Intangible Cultural Heritage as a Tool for Entrepreneurial Development in India

Author : Amitava Bhattacharya

Published in: Indian Entrepreneurship

Publisher: Springer Singapore

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Abstract

Today, the culture is recognized universally as an enabler and a driver of sustainable development. The International Congress ‘Culture: Key to Sustainable Development’ held in Hangzhou at China in May 2013, specifically focused on understanding the linkages between culture and sustainable development in view of the post-2015 development framework. The 2030 Agenda for Sustainable Development Goals (SDG) adopted by the United Nations recognized the importance of intangible cultural heritage as a cross-cutting component for achieving most of the SDGs. Banglanatak dot com, a national social enterprise, had started an experimental project called Art for Life (AFL) in 2005, in six districts of West Bengal focusing on using local cultural skills for generating sustainable livelihood for the rural communities practising such cultural forms. Over the period of 2005 to 2018, AFL turned into a holistic programme supporting more than 30,000 families of rural folk artists leading to a sustainable and dignified livelihood for them. This article deals with the genesis, evolution and mainstreaming of this AFL programme as a unique model of developing rural non-farm sector using cultural capital as an asset for economic, social and environmental development.

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Title: Art for Life: Intangible Cultural Heritage as a Tool for Entrepreneurial Development in India
Author: Amitava Bhattacharya
Publisher: Springer Singapore
Book: Indian Entrepreneurship
Print ISBN: 978-981-15-4858-1

Electronic ISBN: 978-981-15-4859-8

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-981-15-4859-8_5