Advertisement
Published in:
2020 | OriginalPaper | Chapter
Assessing the Competitiveness of Greek Coastal Destinations
Authors : Spyros Niavis, Dimitrios Tsiotas
Published in: Strategic Innovative Marketing and Tourism
Publisher: Springer International Publishing
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
Abstract
This chapter assesses the competitiveness of the Greek coastal destinations, in a comparative context. To do so, it develops various indicators which help destinations to conceptualize both their dynamics and their structural advantages. To better depict the competitiveness of destinations, the indicators are formulated by using the user-generated data being available at the TripAdvisor website. Under this data-mining process, the benchmarking can highlight critical features of the tourism industry, which cannot be revealed when analysis is based on the typical official data. The results signify a gap of competitiveness between the insular and non-insular destinations but also they reveal some critical features of the tourism-supply, which can facilitate the sustainable development of all Greek destinations.