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2019 | OriginalPaper | Chapter

7. At the Intersection of Materiality, Organizational Legitimacy and Institutional Logics: A Study of Campus Tours

Authors : François-Xavier de Vaujany, Sara Winterstorm Varlander, Emmanuelle Vaast

Published in: Materiality in Institutions

Publisher: Springer International Publishing

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Abstract

De Vaujany et al. examine the relationship between institutional logics, materiality and organizational legitimacy. They analyze how organizations, immersed in a context characterized by competing logics, jointly involve space and institutional logics in their legitimacy claims. To examine the role that material practices play in conveying legitimacy in such contexts, they rely upon data on an established practice for universities that aim at managing their legitimacy: campus tours. Building on a practice-based view, and, in particular, on de Certeau’s vision of walking as an instantiation of the ‘language of space’, de Vaujany et al. forward propositions that highlight how university campus tours employ synecdoches (i.e. invoking a space to extrapolate a more encompassing meaning) and asyndetons (skipping or bypassing spaces in order to maintain a particular meaning) to leverage, downplay or reconcile institutional logics. They make propositions regarding the role of materiality in the elaboration of legitimacy claims and how organizational members invoke materiality to ‘anchor’ institutional logics in their everyday practices.

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Appendix
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Footnotes
1
Other chapters in the book examine conflicting institutional logics in universities, which reveal that multiple areas of materiality relate to this topic. In Chap. 9, Morgan-Thomas, Abrunhosa and Canales explore the role of digital objects in the orchestration of conflicting institutional logics. In Chap. 5, through historical investigation, Arena and Douai analyze the emergence of Saïd Business School as a stand-alone unit and its institutionalization in Oxford University.
 
2
Please refer to Chaps. 6, 8 and 12 for complementary empirical approaches to legitimacy. In Chap. 6, Adrot and Bia-Figueiredo examine the materiality of a firefighting organization’s pursuit for legitimacy. In Chap. 8, Santos analyzes digital entrepreneurs’ reliance on the materiality of digital artifacts to frame discursive strategies and legitimacy claims. In Chap. 12, de Vaujany proposes three ontologies to explore legitimacy, including the ontology of sculpture and the ontology of bubbles.
 
3
For additional discussion on the imbrication between the various aspects of materiality, please refer to Chap. 1, introduction.
 
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Metadata
Title
At the Intersection of Materiality, Organizational Legitimacy and Institutional Logics: A Study of Campus Tours
Authors
François-Xavier de Vaujany
Sara Winterstorm Varlander
Emmanuelle Vaast
Copyright Year
2019
Publisher
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-319-97472-9_7

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