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Published in:
2016 | OriginalPaper | Chapter
Attenuation of Broadband Problems Using Data Mining Techniques
Authors : Archana Singh, Soham Benerjee, Sumit Shukla, Shubham Singhal
Published in: Proceedings of First International Conference on Information and Communication Technology for Intelligent Systems: Volume 2
Publisher: Springer International Publishing
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Abstract
The aim of this paper, is to provide appropriate solution of customer complaints on time and up to the mark has been considered a “defensive marketing” strategy or a “zero- defections” strategy, which reduces client disappointment. Overseeing client disappointment goes with web client grumbling administration. It is the discriminating issue for online client administration arrangements and e-CRM. The problems addressed in this paper are, (1) Scrutinize the sources and causes of online complaints; (2) Evaluating efficient ways of handling customer complaints in different categories and (3) Use of data mining techniques to provide solution for broadband issues. The paper proposed that e-businesses should provide excellent online customer services and response time of customers’ requests/complaints must be much reduced in order to retain customers.