4. Attracting, Developing and Retaining Digital Talent: Empirical Evidence

While talent management emerged and later developed as a focus in both the academics’ and practitioners’ agendas, companies continue to face challenges in implementing talent management strategies. This is particularly the case with respect to digital talent and the use of digital talent management that takes into account and decidedly integrates the distinctive nature of digital talent into talent management strategies and practices in a human-centered way. Aiming to balance the early normative approaches in talent management, this chapter integrates the scholarly perspective with empirical evidence on the effective digital talent management practices implemented by information and communication technology (IT&C) companies. Balancing the organizational and individual perspective, the chapter provides insights on effective practices to attract, develop and retain digital talent, based on a qualitative research design that included individual interviews with representatives of the management of IT&C companies, HR staff and IT&C professionals.