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Published in:
2019 | OriginalPaper | Chapter
7. B2C Digital Business Models: Connection
Author : Bernd W. Wirtz
Published in: Digital Business Models
Publisher: Springer International Publishing
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Abstract
The connection business model addresses the access to the Internet or other networks and the provision of network platforms. While Sect. 7.1 presents general information about the connection business model, Sect. 7.2 deals with the different types of the connection business model. Following this, Sect. 7.3 describes the underlying value chain based on different core assets and competencies. Finally, Sect. 7.4 gives an example of a connection business model, presenting a case study of the professional network LinkedIn.