Advertisement
Published in:
2013 | OriginalPaper | Chapter
Begriffliche Grundlagen und Begründung einer unpraktischen PR-Theorie
Authors : Joachim Preusse, M.A., Prof. Dr. Ulrike Röttger, Jana Schmitt, M.A.
Published in: Organisationskommunikation und Public Relations
Publisher: Springer Fachmedien Wiesbaden
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
The aim of this contribution is to close a gap in Public Relations-theory research often bewailed on: As far as the organisational level is concerned, one can diagnose a dominance of approaches based on business-management research. Those are often referred to as “communication management”. However, a sufficiently abstract PR-theory on the meso-level that is (a) able to consider the function and benefits of PR for organisations from different social spheres and (b) at the same time adaptable to superordinated social theory does not yet exist.