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2016 | OriginalPaper | Chapter

13. Behavioral Determinants of Environmental Innovation: A Carnegie-Based Approach

Author : Maria Daskalakis

Published in: New Perspectives for Environmental Policies Through Behavioral Economics

Publisher: Springer International Publishing

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Abstract

One prominent problem area of environmental policy aiming at reducing the unsustainable impacts of modern economic activities is the question of how to stimulate firms to carry out more environmental innovation. The present study addresses this topic by focusing on the behavioral basis of environmental innovation. Such a behavioral approach may not be surprising given the importance that has been ascribed to behavioral economics by research and policy. However, neither research about environmental innovation nor behavioral economics has been systematically concerned with this topic. Traditional economics with its quite simplifying perspective on the behavior of firms has certainly not focused on this subject.
Against this background, the question arises as to which theory could provide a foundation for such a research endeavor. One promising option is provided by the Carnegie School with its behavioral theory of the firm. Especially the embedded “concept of initiation” is of relevance, as it is concerned with the complex behavioral processes starting from the perception of a problem and ending with a decision to innovate. Thus, by adapting this model to environmental innovation, a better understanding of the decision to carry out environmental innovation might be gained, which also would be of relevance for behaviorally-based environmental policy design.
Along these lines, the present exploratory study first introduces the “concept of initiation,” and second develops and tests a corresponding empirical model. The dataset used for the empirical analysis is based on a quantitative survey of the German passenger car industry. The descriptive results as well as the relatively high degree of explanation of the structural equation models give evidence for the fruitfulness of the chosen approach. The Carnegie School-based approach allows for the identification of a whole bundle of behavioral elements influencing the environmental innovation behavior of firms. Based on this, suggestions for policy design and further research are also given.

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previous chapter Sustainable Behavioral Governance: Responsive Regulation for Innovation
next chapter Conclusions and Perspectives
Footnotes
1
The present study is a completely revised and expanded version of Daskalakis (2013).
 
2
The Carnegie School focuses, for example, on behavioral and decision aspects of and within firms, i.e., on the conflict-ridden relation between individual and corporate goals and its resolution, the “quasi resolution of conflicts” (Cyert and March 2001, 164) as well as on the motivation of employees to remain in the company (March and Simon 1993, 103ff).
 
3
Authors discussing the topic of initiation are to be found in management and organizational research (see e.g., Daft 1978; Glynn 1996; Rogers 1995; Damanpour 1996; Rice et al. 2001) although reference is only rarely made to the Carnegie School (but see Cohen and Levinthal 1990).
 
5
See OECD (2010) and Kemp and Oltra (2011) for an introduction to the specificities of environmental innovation.
 
7
Corresponding information was available for the remaining approximately 700 companies in Automobil-Produktion (2007).
 
8
Multiple answers were permitted; companies were classified according the highest tier mentioned.
 
9
Because of space limitations, the results of the inner models concerning the control variable are not given in the Appendix, but are available from the author.
 
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Metadata
Title
Behavioral Determinants of Environmental Innovation: A Carnegie-Based Approach
Author
Maria Daskalakis
Copyright Year
2016
Book
New Perspectives for Environmental Policies Through Behavioral Economics

Print ISBN: 978-3-319-16792-3

Electronic ISBN: 978-3-319-16793-0

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-16793-0_13

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