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2020 | OriginalPaper | Chapter

Behavioral Research and Service Innovation of Cinema Viewers in China

Authors : Xiaofang Yuan, Qiujie Jiang

Published in: HCI International 2020 - Posters

Publisher: Springer International Publishing

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Abstract

The current popularity of online movie and the homogeneity of movie theater services have led to the client loss of movie theaters in China. This essay takes advantage of service design methods to analyze film viewers’ physical behavior, psychological behavior, and contact points in different movie watching stages. A cinema service system map and service blueprint are proposed in this paper based on the behavioral characteristics of viewers and further proposed SPTE cinema service framework and strategy. The research on the behavior of viewers and the discussion of service strategies not only provide the basis for the theater to create products and services that meet viewers’ needs, but also provide valuable reference for theaters to build service innovation system.

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Metadata
Title
Behavioral Research and Service Innovation of Cinema Viewers in China
Authors
Xiaofang Yuan
Qiujie Jiang
Copyright Year
2020
Book
HCI International 2020 - Posters

Print ISBN: 978-3-030-50731-2

Electronic ISBN: 978-3-030-50732-9

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-50732-9_93