2014 | OriginalPaper | Chapter
Big Data as Strategic Enabler - Insights from Central European Enterprises
Authors : Rainer Schmidt, Michael Möhring, Stefan Maier, Julia Pietsch, Ralf-Christian Härting
Published in: Business Information Systems
Publisher: Springer International Publishing
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Big Data increases the amount of data available for analysis by significantly increasing the volume, velocity and variety. Big Data is the coincidence of technological developments with a radical transformation of information flows. Beyond technological considerations only few, general analyses of the strategic impact of Big Data exist. Therefore, we designed a study analyzing the strategic impact factors of Big Data. The study is based on a survey from 148 responses of enterprise specialists and managers in the field of Big Data, originating from central European enterprises. Key findings are that idle data have a negative moderate effect and the type of business process has a positive effect on the perceived advantages of big data. Furthermore there is an effect of the perceived advantages of big data on the planned and current use.