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Business & Information Systems Engineering
Published in: Business & Information Systems Engineering 6/2011

01-12-2011 | Call for Papers

BISE – Call for Papers Issue 3/2013

BISE and Marketing

Authors: Prof. Dr. Martin Spann, Prof. Dr. Oliver Hinz, Prof. Dr. Vandana Ramachandran

Published in: Business & Information Systems Engineering | Issue 6/2011

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Excerpt

Electronic media have tremendously changed the opportunities and challenges of marketing. Advertising effectiveness and efficiency can be much better evaluated in electronic media compared to the offline world. Rich data and user interaction enable personalized products, advertising and the individualized management of the customer relationship. New forms of marketing in search engines, social networks and via mobile devices have emerged. Further, the interactive nature of information and communication technology (ICT) has promoted the use of interactive pricing mechanisms such as auctions. All these developments have been enabled by the recent developments in the area of information systems. Thus, business information systems not only enabled these new opportunities in digital marketing, but the intersection of marketing and BISE also provides very promising research opportunities. To highlight these research opportunities and to advance research on BISE and Marketing is the goal of this special focus. …
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Metadata
Title
BISE – Call for Papers Issue 3/2013
BISE and Marketing
Authors
Prof. Dr. Martin Spann
Prof. Dr. Oliver Hinz
Prof. Dr. Vandana Ramachandran
Publication date
01-12-2011
Publisher
SP Gabler Verlag
Published in
Business & Information Systems Engineering / Issue 6/2011
Print ISSN: 2363-7005
Electronic ISSN: 1867-0202
DOI
https://doi.org/10.1007/s12599-011-0193-1

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