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Published in:
Media Convergence Meets Deconvergence Read chapter Read first chapter

2017 | OriginalPaper | Chapter

4. Blurred Lines, Distinct Forces: The Evolving Practices of Italian TV Audiences in a Convergent Scenario

Authors : Luca Barra, Massimo Scaglioni

Published in: Media Convergence and Deconvergence

Publisher: Springer International Publishing

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Abstract

This chapter builds on the final results of a several-years-long qualitative research on Italian convergent television, mainly focusing on the different professional and cultural approaches to television and media convergence and on the changes in television viewers’ consumption habits and practices, following or reacting to broadcasters’ production strategies. An original “pyramid” model of “weak” and “strong” audience engagement is presented, to represent effectively the relationships between television shows and their audiences and the different possible practices. The model is also particularly effective in explaining the more recent trends inside the Italian scenario. These changes in viewing practices and in the interplay between broadcasters and audiences have been divided into four categories to offer a fluid and unstable yet accurate portrait of television convergent consumption.

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previous chapter Convergence in Domestic Media Use? The Interplay of Old and New Media at Home
next chapter Media Convergence and the Network Society: Media Logic(s), Polymedia and the Transition of the Public Sphere
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Metadata
Title
Blurred Lines, Distinct Forces: The Evolving Practices of Italian TV Audiences in a Convergent Scenario
Authors
Luca Barra
Massimo Scaglioni
Copyright Year
2017
Book
Media Convergence and Deconvergence

Print ISBN: 978-3-319-51288-4

Electronic ISBN: 978-3-319-51289-1

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-51289-1_4