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2017 | OriginalPaper | Chapter

Bollywood DVD: The Relationship Between Distributive Technology and Content in Transnational Cinema

Author : Rayna Denison

Published in: Cult Media

Publisher: Springer International Publishing

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Abstract

Academic attempts to understand the impact of DVD on film texts and markets have been primarily focused on ‘Hollywood’ filmmaking. This chapter offers an attempt to combine an analysis of film texts with a consideration of how cultural, generic and industrial production beyond Hollywood can impact on how DVD technologies are used. I trace a particular historical period of transnational DVD production emanating from popular Hindi-language cinema in order to chart how and where the distinctive traces of filmgoing and filmmaking practices from within that industry have impacted on its transnational dissemination. In doing so, I challenge the conceptualisations of genre and national cinema that have shaped the debates about DVD’s significance to the global film economy.

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previous chapter The Dragon Lives Again: Distributing ‘Bruceploitation’ via Home Entertainment
next chapter The Sustained Popularity of In the Mood for Love: Cultural Consumption in Britain’s Reception Context
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Metadata
Title
Bollywood DVD: The Relationship Between Distributive Technology and Content in Transnational Cinema
Author
Rayna Denison
Copyright Year
2017
Book
Cult Media

Print ISBN: 978-3-319-63678-8

Electronic ISBN: 978-3-319-63679-5

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-63679-5_11