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Books Marketing + Sales

Books Marketing + Sales

The Politics of Financial Assistance in Times of Crisis

  • 2026

This book traces the evolution of financial assistance in the European Union from the outbreak of the sovereign debt crisis in 2009 to the Covid-19 pandemic in 2020 and the Russian invasion of Ukraine in 2022. Each of these shocks generated …

Transatlantic Fracture

  • 2026

This book provides a comprehensive overview of the evolving transatlantic relationship in light of the United States’ recent domestic upheavals and their lasting impacts on foreign and security policy. As the liberal international order faces …

Strategic Communication for Corporate Social Advocacy

  • 2026

This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues. This …

Gender Dynamics in Latin American Media and Communications

  • 2026

This book examines gender dynamics in Latin American media and communication, offering an interdisciplinary analysis that spans journalism, politics, feminism, and digital platforms. Organized into four parts, the volume moves from historical and …

AI from the Global Majority

  • 2026

This book provides crucial and largely underexplored Global South-centered perspective on AI governance, ethics, and regulation, challenging dominant narratives shaped by a limited number of developed countries from the Global North. AI from the …

Mapping Movie Magazines

  • 2020

Movie magazines are crucial but widely underused sources for writing the history of films and cinema. This volume brings together for the first time a wide variety of historic research of movie magazines and film trade journals, reflecting on the …

Holding the Blue Line in Australia

  • 2025

This book examines the portrayal of contemporary policing in New South Wales, Australia by mainstream media and how its sourcing of social media influences public opinion. The observable and measurable consequences of this intermingling of news …

Tea Poetry and Tea Tao in Song Dynasty

  • 2025

This book systematically explores the tea culture in the tea poetry of the Song Dynasty, comprehensively presents the style of tea Tao in the Song Dynasty, and presents the relationship between tea Tao and the creation of tea poetry in the Song …

Proceedings of International Conference on AI and Financial Innovation

  • 2025

This book features high-quality research papers presented at the International Conference on AI and Financial Innovation (AIFI 2025), IIMT Bhubaneswar, Odisha, India, during February 7–8, 2025. The integration of artificial intelligence (AI) into …

Digital Marketing Strategies for Value Co-Creation

  • 2025

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and …

Customer Journeys in Fashion

  • 2025

This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a well-ordered, linear sequence. However, the …

The War Against Ukraine and the EU

  • Open Access
  • 2024

This open access book aims at discussing the manifold consequences that the War against Ukraine bears for the European Union and EU Studies. It takes stock of the fact that the Russian Attack on Ukraine and the ensuing War not only affects the …

Governance of Biotechnology in Post-Soviet Russia

  • 2017

This book provides an up-to-date analysis of the governance of biotechnology in post-Soviet Russia. The rapid advancement of the life sciences over the past few decades promises to bring tremendous benefits, but also raises significant social …

Gender Hate Online

  • 2019

Gender Hate Online addresses the dynamic nature of misogyny: how it travels, what technological and cultural affordances support or obstruct this and what impact reappropriated expressions of misogyny have in other cultures. It adds significantly …

Introduction to Cross-Border E-Commerce Ecosystem

  • 2025

This book combines the current development status of cross-border e-commerce, proposes the theory of cross-border e-commerce ecosystem, and provides an overall interpretation of cross-border e-commerce from macro, meso, and micro perspectives …

Digital Activism, Community Media, and Sustainable Communication in Latin America

  • 2020

This book brings together academic and activist work on community media, feminist, decolonial, and Indigenous perspectives to digital activism, including Free and Open Communication in Latin America. The essays in this collection speak to major …

European Integration and Industrial Relations

  • 2006

This book comprehensively analyzes the impact of continuing European integration on industrial relations institutions and outcomes. It organizes an immensely rich body of theoretical and empirical material to sustain its core argument that the govern

Sustainable Qatar

  • Open Access
  • 2023

This open access book provides a topical overview of the key sustainability issues in Qatar, focusing on environmental sustainability from a socio-political perspective. The transition to a sustainable Qatar requires engagement with diverse areas …

The Republic of Turkey and its Unresolved Issues

  • Open Access
  • 2025

This open access book explores the Republic of Turkey’s unresolved issues that have persisted over the past 101 years. It adopts an interdisciplinary perspective to explore the challenges facing the country to critically analyse the broader …

Demystifying Behavioral Finance

  • 2024

This book provides a thorough examination of behavioural finance, charting its development from foundational theories to contemporary applications and future directions. It delves into the psychological underpinnings of investor behaviour …