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2017 | OriginalPaper | Chapter

10. Box Sets on the Set-Top Box: The Promotion of on Demand Television in Britain

Author : Sam Ward

Published in: DVD, Blu-ray and Beyond

Publisher: Springer International Publishing

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Abstract

In Britain, the rise of online video on-demand (VOD) has been complicated by the increasing tendency for television service providers to present their web-connected offerings precisely as ‘box sets’. This chapter asks what industrial purpose is served by this apparently nostalgic appropriation of the physical commodity form as a promotional frame of reference for the virtual. I argue that it functions to mine and repurpose the discourses of value that scholars have observed in the objectification and isolation of television texts on DVD, while positioning VOD as continuous with rather than interruptive of older technologies of viewing, specifically with reference to the case study of Sky.

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previous chapter Up All Night: The Shifting Roles of Home Media Formats as Transmedia Storytelling

next chapter A Labour of Love: Fantrepreneurship in Home Video Media Distribution

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Title: Box Sets on the Set-Top Box: The Promotion of on Demand Television in Britain
Author: Sam Ward
Publisher: Springer International Publishing
Book: DVD, Blu-ray and Beyond
Print ISBN: 978-3-319-62757-1

Electronic ISBN: 978-3-319-62758-8

Copyright Year: 2017
DOI: https://doi.org/10.1007/978-3-319-62758-8_10

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