2008 | Book
Brand Engagement
How Employees Make or Break Brands
Author: Ian P. Buckingham
Publisher: Palgrave Macmillan UK
Book Series : International Political Economy Series
2008 | Book
Author: Ian P. Buckingham
Publisher: Palgrave Macmillan UK
Book Series : International Political Economy Series
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.