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Published in:
2010 | OriginalPaper | Chapter
Building Business Intelligence Applications Having Prescriptive and Predictive Capabilities
Authors : Chen Jiang, David L. Jensen, Heng Cao, Tarun Kumar
Published in: Web-Age Information Management
Publisher: Springer Berlin Heidelberg
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Traditional Business Intelligence applications have focused on providing a one shop stop to integrate the enterprise information. The resulting applications are only capable of providing descriptive information viz: standard and ad-hoc reporting and drill-down capability. As part of an effort to provide prescriptive and predictive capability, we demonstrate a new architecture, methodology and implementation. Based on Cognos Business Intelligence platform and ILOG optimization engine, we showcase a truly predictive application that enables an optimal decision making in real-time analytical scenario.