Top

Information Systems Frontiers

Published in:

01-03-2008

Building effective online game websites with knowledge-based trust

Authors: Clyde W. Holsapple, Jiming Wu

Published in: Information Systems Frontiers | Issue 1/2008

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

Knowledge-based trust is trust that is grounded in knowledge about another party developed through repeated interaction. Knowledge-based trust is especially important for online business environments where there are repeated transactions between fixed pairs of consumers and merchants. Building on previous studies of trust, this paper examines the proposition that players’ knowledge about website characteristics (i.e., security and interface design) and about website outputs (i.e., online game quality and service quality) has an effect on the development of trust in the context of online game websites. The impact of trust on building an effective online game website is also investigated. A conceptual model of knowledge-based trust is tested with questionnaire responses of 253 online game players. Overall, the results indicate that all of these four classes of knowledge engender trust and that trust helps develop effective online game websites.

previous article A scalable multi-level feature extraction technique to detect malicious executables

next article Market reaction to patent infringement litigations in the information technology industry

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Agarwal, R., & Karahanna, E. (2000). Time flies when you’re having fun: cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24, 665–694.CrossRef

Agarwal, R., & Prasad, J. (1999). Are individual differences germane to the acceptance of new information technologies. Decision Science, 30, 361–391.CrossRef

Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. NJ, Englewood Cliffs: Prentice-Hall.

Arrow, K. (1974). The limits of organization. New York: W. W. Norton.

Ba, S., & Pavlou, P. A. (2002). Evidence of the effect of trust in electronic markets: price premiums and buyer behavior. MIS Quarterly, 26, 243–266.CrossRef

Baier, A. (1986). Trust and antitrust. Ethics, 96, 231–260.CrossRef

Barney, J. B., & Hansen, M. B. (1994). Trustworthiness as a source of competitive advantage. Strategic Management Journal, 15, 175–190.CrossRef

Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all Web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69, 133–152.CrossRef

Belanger, F., Hiller, J. S., & Smith, W. J. (2002). Trustworthiness in electronic commerce: the role of privacy, security, and site attributes. Journal of Strategic Information Systems, 11, 245–270.CrossRef

Borys, B., & Jemison, D. (1989). Hybrid arrangements as strategic alliance: Theoretical issues in organizational combinations. Academic Management Review, 14, 234–249.CrossRef

Bramall, C., Schoefer, K., & McKechnie, S. (2004). The determinants and consequences of consumer trust in e-retailing: a conceptual framework. Irish Marketing Review, 17, 13–22.

Chen, S. C., & Dhillon, G. S. (2003). Interpreting dimensions of consumer trust in e-commerce. Information Technology and Management, 4, 303–318.CrossRef

Chin, W. W. (2001). PLS-Graph user’s guide version 3.0. Houston, TX: C.T. Bauer College of Business, University of Houston.

Chin, W. W. (1998). The partial least squares approach to structural equation modeling. In G. A. Marcoulides (Ed.), Modern methods for business research (pp. 295–336). Mahwah, NJ: Erlbaum.

Chin, W. W., & Todd, P. A. (1995). On the use, usefulness, and ease of use of structural equation modeling in MIS research: a note of caution. MIS Quarterly, 19, 237–246.CrossRef

Cole, S. J. (1998). Testimony before the subcommittee on telecommunications, trade and consumer protection committee on commerce. Retrived October 8, 2006, from US House of Representatives, Better Business Bureau Web site: http://www.bbb.org/alerts/cole.asp.

Compeau, D. R., Higgins, C. A., & Huff, S. (1999). Social cognitive theory and individual reactions to computing technology: a longitudinal study. MIS Quarterly, 23, 145–158.CrossRef

Cook, T. D., & Campbell, D. T. (1979). Quasi-experimentation: Design and analysis issues for field settings. Boston: Houghton Mifflin Company.

Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in services selling: an interpersonal influence perspective. Journal of Marketing, 54, 68–81.CrossRef

Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35, 982–1003.CrossRef

Degeratu, A., Rangaswamy, A., & Wu, J. (2000). Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes. International Journal of Research in Marketing, 17, 55–78.CrossRef

DFC Intelligence (2004). Retrieved October 8, 2006 from http://www.dfcint.com/news/praug32004.html.

Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 61, 35–51.CrossRef

Fogg, B. J., Soohoo, C., Danielson, D. R., Marable, L., Stanford, J., & Tauber, E. R. (2003). How do users evaluate the credibility of Web sites? A study with over 2,500 participants. In Proceedings of the 2003 Conference on Designing for User Experiences (pp. 1–15).

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equations models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50.CrossRef

Fung, R. K. K., & Lee, M. K. O. (1988). EC-trust: exploring the antecedent factors. In W. E. Haseman & D. I. Nazareth (Eds.), Proceedings of the Fifth American Conference on Information Systems (pp. 517–519).

Gefen, D. (2002). Reflections on the dimensions of trust and trustworthiness among online consumers. The Data Base for Advances in Information Systems, 33, 38–53.

Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27, 51–90.

Gulati, R. (1995). Does familiarity breed trust? The implications of repeated ties for contractual choice in alliances. Academy of Management Journal, 38, 85–112.CrossRef

Hoffman, D. L., Novak, T. P., & Peralta, M. (1999). Building consumer trust online. Communications of the ACM, 42, 80–85.CrossRef

Holsapple, C. W., & Wu, J. (2008). An empirical study of flow experience in online gaming: antecedents and outcomes. International Journal of Intercultural Information Management, forthcoming.

Houston, R. W., & Taylor, G. K. (1999). Consumer perception of CPA WebTrust assurances: Evidence of an expectation gap. International Journal of Auditing, 3, 89–105.CrossRef

Hsu, C. L., & Lu, H. P. (2004). Why do people play on-line games? An extended TAM with social influences and flow experience. Information & Management, 41, 853–868.CrossRef

Husted, B. W. (1998). The ethical limits of trust in business relations. Business Ethics Quarterly, 8, 233–248.CrossRef

Jarvenpaa, S. L., & Todd, P. A. (1997). Consumer reactions to electronic shopping on the World Wide Web. International Journal of Electronic Commerce, 1, 59–88.

Jarvenpaa, S. L., & Tractinsky, N. (1999). Consumer trust in an Internet store: A cross-culture validation. Journal of Computer-Mediated Communication, 5.

Jarvenpaa, S. L., Tractinsky, N., & Vitale, M. (2000). Consumer trust in an Internet store. Information Technology and Management, 1, 45–71.CrossRef

Jiang, Z., & Benbasat, I. (2005). Virtual product experience: Effects of visual and functional control of products on perceived diagnosticity and flow in electronic shopping. Journal of Management Information Systems, 21, 111–147.

Kalakota, R., & Whinston, A. B. (1996). Frontiers of electronic commerce. Reading, MA: Addison-Wesley.

Keen, P. G. W. (1999). Electronic commerce relationships: Trust by design. NJ, Englewood Cliffs: Prentice-Hall.

Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, 1–22.CrossRef

Kim, Y. (2005). The effects of buyer and product traits with seller reputation on price premiums in e-auction. Journal of Computer Information Systems, 46, 79–91.

Kim, H. W., Xu, Y., & Koh, J. (2004). A comparison of online trust building factors between potential customers and repeat customers. Journal of the Association for Information Systems, 5, 392–420.

Koufaris, M., & Hampton-Sosa, W. (2004). The development of initial trust in an online company by new customers. Information & Management, 41, 377–397.CrossRef

Liao, Z., & Cheung, M. T. (2002). Internet-based e-banking and consumer attitudes: An empirical study. Information & Management, 39, 283–295.CrossRef

Lee, J., Pi, S., Kwok, R. C., & Huynh, M. Q. (2003). The contribution of commitment value in internet commerce: An empirical investigation. Journal of the Association for Information Systems, 4, 39–64.

Lee, M. K. O., & Turban, E. (2001). A trust model for consumer Internet shopping. International Journal of Electronic Commerce, 6, 75–91.

Lewicki, R. J., & Bunker, B. B. (1995). Trust in relationships: a model of development and decline. In B. B. Bunker, & J. Z. Rubin (Eds.), Conflict, cooperation, and justice: Essays inspired by the work of Morton Deutsch. San Francisco, CA: Jossey-Bass Publishers.

Lewicki, R. J., & Bunker, B. B. (1996). Developing and maintaining trust in work relationships. In R. M. Kramer, & T. R. Tyler (Eds.), Trust in organizations: Frontiers of theory and research (pp. 114–139). Thousand Oaks, CA: SAGE Publications.

Lewicki, R. J., & Stevenson, M. A. (1997). Trust development in negotiation: Proposed actions and research agenda. Business and Professional Ethics Journal, 16, 99–132.

Liu, C., Arnett, K., Capella, L., & Taylor, R. (2001). Key dimensions of Web design quality as related to consumer response. Journal of Computer Information Systems, 41, 70–77.

Luhmann, N. (1979). Trust and power. Chichester, England: Wiley.

McKnight, D. H., & Chervany, L. N. (2001). What trust means in e-commerce customer relationships. International Journal of Electronic Commerce, 6, 35–59.

McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An integrative typology. Information Systems Research, 13, 334–359.CrossRef

Misztal, B. A. (1996). Trust in modern societies: The search for the bases of social order. New York: Polity Press.

Miyazaki, A. D., & Fernandez, A. (2000). Internet privacy and security: An examination of online retailer disclosures. Journal of Public Policy & Marketing, 19, 54–61.CrossRef

Muylle, S., Moenaert, R., & Despontin, M. (2004). The conceptualization and empirical validation of Web site user satisfaction. Information & Management, 41, 543–560.CrossRef

Njite, D., & Parsa, H. G. (2005). Structural equation modeling of factors that influence consumer Internet purchase intentions of services. Journal of Services Research, 5, 43–59.

Pavlou, P. A. (2002). What drives electronic commerce? A theory of planned behavior perspective. Best Paper Proceedings of the Academy of Management Conference, Denver, CO.

Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7, 69–103.

Pavlou, P. A., & Gefen, D. (2004). Building effective online marketplaces with institution-based trust. Information Systems Research, 15, 37–59.CrossRef

Reicheld, F., & Sasser, W. E. (1990). Zero defections: Quality comes to service. Harvard Business Review, 68, 105–111.

Resnick, M. L., & Montania, R. (2003). Perceptions of customer service, information privacy, and product quality from semiotic design features in an online Web store. International Journal of Human-Computer Interaction, 16, 211–234.CrossRef

Rotter, J. B. (1971). Generalized expectancies for interpersonal trust. American Psychologist, 26, 443–450.CrossRef

Sambamurthy, V., & Chin, W. W. (1994). The effects of group attitudes toward GDSS designs on the decision-making performance of computer-supported groups. Decision Sciences, 25, 215–242.CrossRef

Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66, 15–37.CrossRef

Staples, D. S., Wong, I., & Seddon, P. B. (2002). Having expectation of information systems benefits that match received benefits: does it really matter. Information & Management, 40, 115–131.CrossRef

Wakefield, R. L., Stocks, M. H., & Wilder, W. M. (2004). The role of Web site characteristics in initial trust formation. Journal of Computer Information Systems, 45, 94–103.

Wang, H., Lee, M., & Wang, C. (1998). Consumer privacy concerns about Internet marketing. Communications of the ACM, 41, 63–70.CrossRef

Westin, A., & Maurici, D. (1998). E-commerce and privacy: What net users want. Louis Harris & Associates Survey.

Wingfield, N. (2002). E-commerce (a special report): cover story—a question of trust: Online consumers are buying—but warily; here’s how you can minimize the risk. Wall Street Journal, 16.

Wu, J., & Liu, D. (2007). The effects of trust and enjoyment on intention to play online games. Journal of Electronic Commerce Research, 8, 128–140.

Yang, Z., Cai, S., Zhou, Z., & Zhou, N. (2005). Development and validation of an instrument to measure user perceived service quality of information presenting Web portals. Information & Management, 42, 575–589.CrossRef

Yang, B., & Lester, D. (2004). Attitudes toward buying online. CyberPsychology & Behavior, 7, 85–91.CrossRef

Yi, M. Y., & Davis, F. D. (2003). Developing and validating an observational learning model of computer software training and skill acquisition. Information Systems Research, 14, 146–169.CrossRef

Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-ends model and synthesis of evidence. Journal of Marketing, 52, 2–22.CrossRef

Zucker, L. (1986). Production of trust: institutional sources of economic structure, 1840–1920. In B. M. Staw, & L. L. Cummings (Eds.), Research in organizational behavior (pp. 53–111). Greenwich, CT: JAI Press, 8.

Zwass, V. (1996). Electronic commerce: Structures and issues. International Journal of Electronic Commerce, 1, 3–23.

Title: Building effective online game websites with knowledge-based trust
Authors: Clyde W. Holsapple
Jiming Wu
Publication date: 01-03-2008
Publisher: Springer US
Published in: Information Systems Frontiers / Issue 1/2008
Print ISSN: 1387-3326
Electronic ISSN: 1572-9419
DOI: https://doi.org/10.1007/s10796-007-9060-5

Springer Professional

Abstract

Please log in to get access to your license.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Technik"

Springer Professional "Wirtschaft"

Other articles of this Issue 1/2008

Market reaction to patent infringement litigations in the information technology industry

A decision support system for locating VHF/UHF radio jammer systems on the terrain

Trust, privacy, and legal protection in the use of software with surreptitiously installed operations: An empirical evaluation

Techno-economic analysis and empirical study of network broadband investment: The case of backbone upgrading

Editorial

A scalable multi-level feature extraction technique to detect malicious executables

Premium Partner