Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Study on Standard of Tuition in Higher Education Read chapter Read first chapter

2013 | OriginalPaper | Chapter

8. Building of E-Commerce Trading Platform Based on Web Data Mining

Author : Ruihui Mu

Published in: Proceedings of the International Conference on Information Engineering and Applications (IEA) 2012

Publisher: Springer London

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Web Data Mining is the application of data mining technology in the Web environment collections, and potentially useful patterns or information found in the relevant data to browse the site from a large number of Web documents. E-commerce is becoming increasingly important in modern business activities, business data processing, highlighting the importance of data mining. This article discusses the main methods of Web data mining in detail and the function and application of data mining techniques in e-commerce trading platform. Web Usage mining excavation left in the server-side access records when the user accesses the Web. The paper presents the building of e-commerce trading platform based on Web data mining.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Reformation of University Students’ Political and Ideological Courses
next chapter Study on Professional Education in Liberal Arts Colleges
Literature
1.
Zhe G, Dong L, Qi L, Jianyi Z, Yang X, Xinxin N (2012) An online hot topics detection approach using the improved ant colony text clustering algorithm. JCIT 2:243–252
2.
Sun L, Xu JC, Song YP (2012) Information quantity-based decision rule acquisition from decision tables. JCIT 2:57–67
3.
Dai DM, Mu DJ (2012) A fast approach to K-means clustering for time series based on symbolic representation. IJACT 5:233–239
4.
Ji J, Zhou C, Bai T, Zhao J, Wang Z (2012) A novel fuzzy K-mean algorithm with fuzzy centroid for clustering mixed numeric and categorical data. AISS 7:256–264
5.
Ren J, Tian Y, He H, Cui X, Wang Q (2012) Mining approximate time-interval sequential pattern in data stream. JCIT 3:282–291
6.
Cheng Z, Zhu X, Jingcheng L (2011) MST based stream data clustering algorithm. JDCTA 9:352–360
7.
Lin S-C, Tung C-H, Jan N-Y, Chiang D-A (2011) Evaluating churn model in CRM: a case study in telecom. JCIT 11:192–200
8.
Anekritmongkol S, Kasamsan K (2011) The Comparative of boolean algebra compress and apriori rule techniques for new theoretic association rule mining model. IJACT 1:58–67
9.
Tu C-S, Chang C-T, Chen K-K, Lu H-A (2011) Application of data mining technique in the performance analysis of shipping and freight enterprise and the construction of stock forecast model. JCIT 3:18–27
10.
Zhang D, Zeng X, He W (2012) Research on customer satisfaction of e-commerce website with uncertain linguistic variables. JCIT 1:71–165
11.
Yang S, Song Z, Jia W, Tang J (2012) Improved e-commerce certification security using contract protocol based on RSA and DSA algorithm. JCIT 5:36–42
12.
Lin F-H, Chang H-Y (2012) The influences of transaction and partnership characteristics on inter-organization system integration in manufacturer-supplier Dyads. IJEI 1:24–33
Metadata
Title
Building of E-Commerce Trading Platform Based on Web Data Mining
Author
Ruihui Mu
Copyright Year
2013
Publisher
Springer London
Book
Proceedings of the International Conference on Information Engineering and Applications (IEA) 2012

Print ISBN: 978-1-4471-4852-4

Electronic ISBN: 978-1-4471-4853-1

Copyright Year: 2013

DOI
https://doi.org/10.1007/978-1-4471-4853-1_8