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Published in:
2013 | OriginalPaper | Chapter
4. Business Model Positioning and Strategic Positioning
Authors : Wei Wei, Wuxiang Zhu, Guiping Lin
Published in: Approaching Business Models from an Economic Perspective
Publisher: Springer Berlin Heidelberg
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Abstract
By the end of 2011 Homeinns will have opened 1,100 hotels—the most in its sector in the world. Established in 2002, Homeinns has rapidly increased in prominence due to its successful business approach. In early 2005, former B&Q China VP Sun Jian replaced co-founder Ji Qi as company CEO. This was a risky move given Sun’s lack of experience in the sector, but ultimately a wise decision—the group has continued to grow rapidly and claimed a dominant lead in the industry under Sun’s leadership.