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2021 | OriginalPaper | Chapter

6. Business Strategy for Sustainable Development in the Digital Era: Green Management

Author : Umit Deniz Ilhan

Published in: Financial Ecosystem and Strategy in the Digital Era

Publisher: Springer International Publishing

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Abstract

Technological developments in the historical process brought along transformations that have resulted in revolutions in industry. Starting with the First Industrial Revolution that took place in the second half of the eighteenth century, we have experienced revolutionary transformations, the driving forces of which were steam power (mechanisation), electricity (mass production), electronics and information technology (automation), and cyber-physical systems (digitalisation). Besides providing many opportunities and benefits for humanity, these transformations have brought many threats regarding social, economic, technological, and environmental aspects. The awareness of these threats encouraged the development of the awareness of the need to protect the environment in its broadest sense with a collective consciousness. The understanding of sustainable development has developed as a result of this collective consciousness and stands for not damaging the potentials of future generations to meet their own needs while meeting the needs of the present generations. In this regard, green management, which is all about implementing healthy, human, and environmentally friendly practices in business functions, has gained particular importance in digital era. Therefore, the future of green management appears promising for the sake of sustainable development. In this process, taking advantage of the opportunities offered by digital technologies will make it easier to achieve these benefits. Based on this framework, in this study, green management is examined as a business strategy for sustainable development in the digital era.

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Title: Business Strategy for Sustainable Development in the Digital Era: Green Management
Author: Umit Deniz Ilhan
Publisher: Springer International Publishing
Book: Financial Ecosystem and Strategy in the Digital Era
Print ISBN: 978-3-030-72623-2

Electronic ISBN: 978-3-030-72624-9

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-3-030-72624-9_6