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2017 | OriginalPaper | Chapter

4. Business-to-Business E-Commerce

Authors : Efraim Turban, Judy Whiteside, David King, Jon Outland

Published in: Introduction to Electronic Commerce and Social Commerce

Publisher: Springer International Publishing

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Abstract

Upon completion of this chapter, you will be able to:

Describe the B2B field.

Describe the major types of B2B models.

Discuss the models and characteristics of the sell-side marketplace, including auctions.

Describe sell-side intermediaries.

Describe the characteristics of the buy-side marketplace and e-procurement.

Explain how reverse auctions work in B2B.

Describe B2B aggregation and group-purchasing models.

Define exchanges and describe their major types.

Describe third-party exchanges.

10.

Describe how B2B can benefit from social networking and Web 2.0.

11.

Describe collaborative commerce.

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previous chapter Retailing in Electronic Commerce: Products and Services

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Title: Business-to-Business E-Commerce
Authors: Efraim Turban
Judy Whiteside
David King
Jon Outland
Publisher: Springer International Publishing
Book: Introduction to Electronic Commerce and Social Commerce
Print ISBN: 978-3-319-50090-4

Electronic ISBN: 978-3-319-50091-1

Copyright Year: 2017
DOI: https://doi.org/10.1007/978-3-319-50091-1_4

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