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Effects of Packages’ Color as a Cue for Hazard-Related Perceptions: A Study Using Virtual Reality Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Chinese User-Experience Design: An Initial Analysis

Authors : Aaron Marcus, Stacey Baradit

Published in: Design, User Experience, and Usability: Users and Interactions

Publisher: Springer International Publishing

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Abstract

The authors have conducted initial research and analysis of similarities and differences among Chinese and non-Chinese user-experience design (specifically Western, i.e., US versions) in Web, desktop, and mobile platforms. Characteristics studied include user-interface components (metaphors, mental models, navigation, interaction, appearance, and information design/visualization); experience objectives (usability, usefulness, appeal, fun, and aesthetic form, such as density, gridded organizations, etc.); social network and underlying organizational contexts (public vs. private; work, home, school, and shopping; and sharing (cooperation, communication, and collaboration); and persuasion or motivation characteristics (e.g., use of dashboard; journey maps; focused social networks; just-in-time knowledge; and incentives, such as games, leaderboards, rewards, awards, workshops, nostalgia shops, etc.). The authors propose initial patterns and an initial framework for further research, including the possibility of developing unique Chinese approaches to UX design, Chinese UX guidelines, and eventually characteristics of unique Chinese approaches to operating systems, windowing systems, graphical user-interfaces, and applications for the Web, desktop, mobile, and wearables.

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previous chapter Measuring Negative User Experience
next chapter Behavioural Variables Analysis in Mobile Environments
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Metadata
Title
Chinese User-Experience Design: An Initial Analysis
Authors
Aaron Marcus
Stacey Baradit
Copyright Year
2015
Book
Design, User Experience, and Usability: Users and Interactions

Print ISBN: 978-3-319-20897-8

Electronic ISBN: 978-3-319-20898-5

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-20898-5_11