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Published in:
2014 | OriginalPaper | Chapter
Cloud in Context: Managing New Waves of Power
Authors : Leslie Willcocks, Will Venters, Edgar A. Whitley
Published in: Moving to the Cloud Corporation
Publisher: Palgrave Macmillan UK
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How to locate the cloud phenomenon? Cloud’s profile has been very high in the media since 2008. On corporate radars, cloud has been rising from something to note through something we can use to something that may help us transform the business. Those new to technology watching will recognize a bandwagon and want to jump on. The old technology watchers will have seen much of this before, through waves of technological advances. When moving to cloud, they will take a more pragmatic, better informed, more granular approach to the latest gee-whizzery. This chapter is designed to support such a perspective. We take a longer-term perspective on cloud, backwards, as well as forwards. For both history and the likely future have a lot to teach us about how to act now.