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Published in:
2016 | OriginalPaper | Chapter
3. Clustering Methods
Author : Sibanjan Das
Published in: Data Science Using Oracle Data Miner and Oracle R Enterprise
Publisher: Apress
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Abstract
Mobile and tablet devices and easy access to the Internet are making the world go digital. Retail business is no longer confined to brick and mortar stores. There are multiple channels through which business is carried out. Some consumers prefer to shop using mobile or web applications; but they never stop visiting brand stores. At each touch point, customers leave their footprints and are captured through different attributes.