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The Effect of Service Modularity on Flexibility in the Digital Age – An Investigation in the B2B Context Read chapter Read first chapter

2018 | OriginalPaper | Chapter

Co-creation in Action: An Acid Test of Smart Service Systems Viability

Authors : Francesco Polese, Luca Carrubbo, Francesco Caputo, Antonietta Megaro

Published in: Exploring Service Science

Publisher: Springer International Publishing

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Abstract

Purpose - The topic of this paper is about Smart Service Systems (SSS), as recent evolution of service systems. The aim is to focus on the connection between structural/system traits of SSS and the value co-creation therein, and how the achievement of a co-creative experience is effectively supportive of the SSS viability.
Design/methodology/approach - This conceptual paper deepens two scientific propositions: (i) Are we able to distinguish between ‘structural’ and ‘system’ features of SSS as drivers for value co-creation processes? (ii) Are we able to define effective value co-creation processes the blue-print for SSS viability? The lens used is, in particular, the Viable Systems Approach (VSA).
Findings - Findings confirm a link among traits of SSS and value co-creation processes, regarding (i) multi-part specialized contribution, (ii) unopportunistic behaviours and (iii) co-working and enjoying for results (win-win logic). The smartness of SSS is considered as the basis of their viability.
Research limitations/implications - Limits of this work depends on the theoretical nature of reflections introduced up-to-know. This framework will stimulate future studies by deepening case studies or empirical surveys.
Practical implications - Applying a smart context to modern service ‘events’, we can enjoy important changes in our life. These assumptions find practical evidence on stage of studies on Service worldwide.
Originality/value - Advances in Literature on Service Science (SS) lead us to better understand the essence, organization and design of SSS. Studies and reflections on System Thinking support observers to highlight static pre-conditions and dynamic determinants featuring with value co-creation processes.

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Metadata
Title
Co-creation in Action: An Acid Test of Smart Service Systems Viability
Authors
Francesco Polese
Luca Carrubbo
Francesco Caputo
Antonietta Megaro
Copyright Year
2018
Book
Exploring Service Science

Print ISBN: 978-3-030-00712-6

Electronic ISBN: 978-3-030-00713-3

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-030-00713-3_12

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