12. Cognitive Transformation Through Social Media

Social Media has a significant effect on both individuals and society. Here, firstly, the present condition of the social media is illustrated, with respect to the facts and statistics before deepening the aspects that are selected from the novel forms of interactions virtually. Specifically focusing on the recent findings in neuroscience research, there are some main questions that have to be answered: How do people deal with these latest types of technologies, and what are the likely consequences of our online behavior socially. A wide range of different interpretations exists in relation to the value of social media as a potent source of learning and communication. In the course of observing the different advantages and drawbacks, the highlight is on the situations for handling social media responsibly. This testing is done on two levels; Global and individual forms of information and the expression of opinions through social media and the impact of social media on real social systems. Further, social media affects the above two levels and this effect is integrated into a broader scenario. As quoted by Ruskin Bond while referring to the current social media structure and usage, “We live in a world where there are more writers than readers”. As a key result, we can conclude that there is an effect of social media on human thinking and as a result on peoples’ quality of life. Besides, emotions are key to communication and the benefits that are known generally may often pose a serious threat to the individuals and society on the whole and hence, there is a need for social media interactions that are sensible.