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Published in:
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2014 | OriginalPaper | Chapter

1. Communication

Authors : Fahad Aldhaban, James Eastham, Judith Estep, Dong-Joon Lim, David Tucker, Tugrul U. Daim

Published in: Planning and Roadmapping Technological Innovations

Publisher: Springer International Publishing

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Abstract

This chapter compares R&D strategies from four companies and different sectors, specifically communication. The companies use communication to manage their R&D activities. Interviews were conducted with R&D managers, focusing on the communication element of R&D management while using a consistent framework obtained from literature. The case study will show that effective R&D management and strategy play a critical role in giving a company a competitive advantage.

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next chapter Project Selection
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Metadata
Title
Communication
Authors
Fahad Aldhaban
James Eastham
Judith Estep
Dong-Joon Lim
David Tucker
Tugrul U. Daim
Copyright Year
2014
Book
Planning and Roadmapping Technological Innovations

Print ISBN: 978-3-319-02972-6

Electronic ISBN: 978-3-319-02973-3

Copyright Year: 2014

DOI
https://doi.org/10.1007/978-3-319-02973-3_1