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Cooperatives and Social Innovation: Experiences from the Asia Pacific Region Read chapter Read first chapter

2020 | OriginalPaper | Chapter

5. Community-Based Tourism Through Cooperatives in Sabah, Malaysia

Authors : Najmah Binti Nawawi, Shamsiah Binti Syamsudin, Christina Andin

Published in: Cooperatives and Social Innovation

Publisher: Springer Singapore

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Abstract

The tourism industry is one of the largest and most influential industries in the world. The National Cooperative Policy 2011–2020 identifies tourism as one of the sectors that can offer high- income to cooperatives. The tourism industry provides an opportunity for the cooperative sector to be involved in community activities, particularly in rural areas, which can have immeasurable positive benefits for the local environment, societies and cultures. The societies could create downstream tourism activities as part of community-based tourism (CBT) and provide a stimulus for entrepreneurs among the communities. Despite the remarkable potential that the tourism industry can offer, only 12 (0.98%) out of 1,223 Sabahan cooperatives have actively become involved in tourism businesses (Malaysia Cooperative Societies Commission, 2015). Therefore, this study attempts to investigate the potential of the CBT industry as operated by cooperatives in Sabah. The current study employed a case study approach. The data obtained from the three sample cooperatives are analyzed by using a combination of within-case analysis and cross-case analysis. The findings showed that the CBT started with one specific activity and rapidly expanded to include many tourism downstream activities. The expansion of activities directly contributes to an increase in income to the cooperatives. The success of the CBT is reinforced by a variety of factors, such as the commitment of the cooperative board members and support of the local community. These findings are essential for promoting the tourism industry as one of the most critical potential businesses in cooperatives and as an input to relevant parties to support the growth of the tourism industry in Sabah.

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Metadata
Title
Community-Based Tourism Through Cooperatives in Sabah, Malaysia
Authors
Najmah Binti Nawawi
Shamsiah Binti Syamsudin
Christina Andin
Copyright Year
2020
Publisher
Springer Singapore
Book
Cooperatives and Social Innovation

Print ISBN: 978-981-15-8879-2

Electronic ISBN: 978-981-15-8880-8

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-981-15-8880-8_5

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