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2017 | OriginalPaper | Chapter

Complete Submodularity Characterization in the Comparative Independent Cascade Model

Authors : Wei Chen, Hanrui Zhang

Published in: Frontiers in Algorithmics

Publisher: Springer International Publishing

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Abstract

We study the propagation of comparative ideas in social network. A full characterization for submodularity in the comparative independent cascade (Com-IC) model of two-idea cascade is given, for competing ideas and complementary ideas respectively. We further introduce One-Shot model where agents show less patience toward ideas, and show that in One-Shot model, only the stronger idea spreads with submodularity.

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Footnotes
1
We say a function \(f: 2^U \rightarrow \mathbb {R}\) is submodular, if for any \(S \subseteq U, a, b \in U\), \(f(S) + f(S \cup \{a, b\}) \le f(S \cup \{a\}) + f(S \cup \{b\})\).
 
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Metadata
Title
Complete Submodularity Characterization in the Comparative Independent Cascade Model
Authors
Wei Chen
Hanrui Zhang
Copyright Year
2017
DOI
https://doi.org/10.1007/978-3-319-59605-1_6

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