Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Consumers’ Responses to Private Labels: Evaluations Extrinsic Cues Imitations Read chapter Read first chapter

2017 | OriginalPaper | Chapter

Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool

Authors : Fiona Ellis-Chadwick, Antonia Estrella-Ramón

Published in: Advances in National Brand and Private Label Marketing

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

The purpose of this research is to propose a theoretical framework for the assessment of Town Centre Management from an omni-channel perspective. Moreover, there is a need for more multi-dimensional and empirical methods of measuring the Digital High Street performance (i.e., the integration of the physical/digital Town Centre experience or health of the Digital High Street). Earlier measurement tools do not consider measures of different stakeholders, such as their digital skills and involvement in the Digital High Street. There are also methodological considerations as previous tools are mainly based on survey measures, which are difficult to be updated regularly. Therefore, this study fills these research gaps by means of an holistic theoretical framework that uses a wide set of observed measures from different primary and secondary sources involving attractiveness and composition of the retail assortment including different types of brands.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Private Label Research: A Review of Consumer Purchase Decision Models
next chapter Pricing a Private Label: The National Brand’s Wholesale Price Is Irrelevant
Literature
Bell, S. J. (1999). Image and consumer attraction to intraurban retail areas: An environmental psychology approach. Journal of Retailing and Consumer Services, 6(2), 67–78.CrossRef
Brodie, R. J., Hollebeek, L. D., Juric, B., & Ilic, A. (2011). Customer engagement: conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14(3), 252–271.CrossRef
Carter, N., Klein, R., & Day, P. (1992). How organisations measure success: The use of performance indicators in government. London: Routledge.CrossRef
Dixon, T., Thompson, B., McAllister, P., Marston, A. D., & Snow, J. (2005). Real estate and the new economy; The impact of information and communications technology. Oxford: Blackwell.
Doherty, N. F., & Ellis-Chadwick, F. (2010). Internet retailing: The past, the present and the future. International Journal of Retail and Distribution Management, 38(11/12), 943–965.CrossRef
Downs, R. M. (1970). The cognitive structure of an urban shopping center. Environment and Behavior, 2(1), 13–39.CrossRef
El Hedhli, K., & Chebat, J. (2009). Developing and validating a psychometric shopper based mall equity measure. Journal of Business Research, 62(6), 581–587.CrossRef
Feinberg, R. A., Sheffler, B., Meoli, J., & Rummel, A. (1989). There’s something social happening at the mall. Journal of Business and Psychology, 4(1), 49–63.CrossRef
Gautschi, D. A. (1981). Specification of patronage models for retail center choice. Journal of Marketing Research, 18(2), 162–174.CrossRef
Gentry, J. W., & Burns, A. C. (1977). How ‘important’ are evaluative criteria in shopping center patronage? Journal of Retailing, 53(4), 73–86.
Guy, C. M. (1994). The retail development process. London: Routledge.
Hackett, P. M. W., & Foxall, G. R. (1994). A factor analytic study of consumers’ location specific values: A traditional high street and a modern shopping mall. Journal of Marketing Management, 10(1–3), 163–178.CrossRef
Hart, C., Stachow, G., & Cadogan, J. W. (2013). Conceptualising town centre image and the customer experience. Journal of Marketing Management, 29(15–16), 1753–1781.CrossRef
Hauser, J. R., & Koppelman, F. S. (1979). Alternative perceptual mapping techniques: Relative accuracy and usefulness. Journal of Marketing Research, 16(4), 495–506.CrossRef
Helsper, E. J., & Eynon, R. (2013). Distinct skill pathways to digital engagement. European Journal of Communication, 28(6), 1–18.CrossRef
Hogg, S., Medway, D., & Warnaby, G. (2004). Town centre management schemes in the UK: Marketing and performance indicators. International Journal of Nonprofit and Voluntary Sector Marketing, 9(4), 309–319.CrossRef
Hogg, S., Medway, D., & Warnaby, G. (2007). Performance measurement in UK town centre management schemes and US business improvement districts: Comparisons and UK implications. Environment and Planning A, 39(6), 1513–1528.CrossRef
Howell, R., & Rogers, J. (1980). Research into shopping mall choice behavior. Advances in Consumer Research, 8, 671–681.
Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014). Resource-based theory in marketing. Journal of the Academy of Marketing Science, 42(1), 1–21.CrossRef
Kupke, V. (2004). Identifying the dimensions to retail centre image. Journal of Property Investment and Finance, 22(4), 298–306.CrossRef
Leo, P., & Philippe, J. (2002). Retail centres: Location and customer satisfaction. The Service Industries Journal, 22(1), 122–146.CrossRef
Neslin, S. A., Grewal, D., Leghorn, R., Shankar, V., Teerling, M. L., Thomas, J. S., & Verhoef, P. C. (2006). Challenges and opportunities in multichannel customer management. Journal of Service Research, 9(2), 95–112.CrossRef
Nevin, J. R., & Houston, M. J. (1980). Image as a component of attraction to intraurban shopping areas. Journal of Retailing, 56(1), 77–93.
Rigby, D. (2011). The future of shopping. Harvard Business Review, 89(12), 65–76.
Royle, J., & Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International Journal of Information Management, 34(2), 65–73.CrossRef
Runyan, R. C., & Huddleston, P. (2006). Getting customers downtown: The role of branding in achieving success for central business districts. Journal of Product and Brand Management, 15(1), 48–61.CrossRef
Sashi, C. M. (2012). Customer engagement, buyer-seller relationships, and social media. Management Decision, 50(2), 253–272.CrossRef
Singleton, A. D., Dolega, L., Riddlesden, D., & Longley, P. A. (2016). Measuring the spatial vulnerability of retail centres to online consumption through a framework of e-resilience. Geoforum, 69, 5–18.CrossRef
Timmermans, H. J. P., Van Der Heijden, R., & Westerveld, H. (1982). Cognition of urban retailing structures: A Dutch case study. Tijdschrift Voor Economische en Sociale Geografie, 73(1), 2–12.CrossRef
Van Raaij, W. F. (1983). Shopping center evaluation and patronage in the city of Rotterdam. In Papers on economic psychology, 27. Rotterdam: Erasmus University Press.
Verhoef, P. C. (2012). Multichannel customer management strategy. In V. Shankar & G. S. Carpenter (Eds.), Handbook of marketing strategy (pp. 135–150). Cheltenham: Edward Elgar Publishing.
Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi-channel retailing to omni-channel retailing: Introduction to the special issue on multi-channel retailing. Journal of Retailing, 91(2), 174–181.CrossRef
Wang, D., & Law, F. Y. T. (2007). Impacts of information and communication technologies (ICT) on time use and travel behavior: A structural equations analysis. Transportation, 34(4), 513–527.CrossRef
Watson, G. F., Worm, S., Palmatier, R. W., & Ganesan, S. (2015). The evolution of marketing channels: Trends and research directions. Journal of Retailing, 91(4), 546–568.CrossRef
Wee, C. H. (1986). Shopping area image: Its factor analytic structure and relationships with shopping trips and expenditure behavior. Advances in Consumer Research, 13, 48–52.CrossRef
Weltevreden, J. W. (2007). Substitution or complementarity? How the Internet changes city centre shopping. Journal of Retailing and Consumer Services, 14(3), 192–207.CrossRef
Williams, H., & Baker, T. (1998). Town centre management: A retailer’s perspective. In Proceedings of the Contemporary Issues in Retail Marketing Conference (pp. 161–175). Manchester Metropolitan University, Manchester, Department of Retailing and Marketing.
Wolk, A., & Skiera, B. (2009). Antecedents and consequences of Internet channel performance. Journal of Retailing and Consumer Services, 16(3), 163–173.CrossRef
Yadav, M. S., & Pavlou, P. A. (2014). Marketing in computer-mediated environments: Research synthesis and new directions. Journal of Marketing, 78(1), 20–40.CrossRef
Metadata
Title
Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool
Authors
Fiona Ellis-Chadwick
Antonia Estrella-Ramón
Copyright Year
2017
Book
Advances in National Brand and Private Label Marketing

Print ISBN: 978-3-319-59700-3

Electronic ISBN: 978-3-319-59701-0

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-59701-0_18