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Published in:
2015 | OriginalPaper | Chapter
Conceptual Frameworks on Foreign Entry Modes: A Review and Comparison of the Contemporary Literature
Authors : Alex Rialp-Criado, Josep Rialp-Criado, Rossano Eusebio
Published in: Creating and Delivering Value in Marketing
Publisher: Springer International Publishing
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In this paper, a selection of contemporary approaches to business internationalization, from the mode of entry perspective, are reviewed and systematically compared among themselves: transaction cost-based frameworks, resource-based view (or organizational capability perspective), and the attitudinal approach. It is concluded from our analysis that, by means of combining these conceptual frameworks, a more integrated view of the foreign entry mode decision-making process can be achieved by both practitioners and future researchers in this field.