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Published in:
2016 | OriginalPaper | Chapter
Conclusion: Summary, contributions and implications, limitations and outlook
Author : Matthias Bertram
Published in: The Strategic Role of Software Customization
Publisher: Springer Fachmedien Wiesbaden
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Over the past decade, the software industry has developed three types of business logic: (1) the software product business, (2) the software service business and (3) the hybrid business. Firms following a software product business logic develop highly standardized and productized software products that are sold to a mass of customers or consumers in the market with limited or even without additional service. Firms that follow a software service logic develop software in the form of projects for one specific customer that is implemented for that customer’s IT landscape.