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2018 | OriginalPaper | Chapter

41. Conclusion

Author : Karima Mariama-Arthur

Published in: Poised for Excellence

Publisher: Springer International Publishing

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Abstract

Excellence is a powerful exemplar—a universal symbol of distinction, achievement, and mastery. It is the unequivocal driving force behind world-class brand performers, irrespective of industry or expertise. As far as standards go, excellence is the best place to begin any effort of consequence.

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