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2023 | OriginalPaper | Chapter

9. Conclusion

Author : Albina Gayoso

Published in: Understanding Political Public Relations Techniques

Publisher: Springer Nature Singapore

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Excerpt

I will start the conclusion for this book with a personal story. About two years ago, when I was just at the beginning of the data analysis for this work, my friend, who has a career in Political Communication, asked me: “What is the most important thing in the public political speech?” I found it difficult to answer this question then because the most accurate answer I could give was: “Everything”. With this in mind, I got back to my research and in many ways, this book has been an attempt to find an adequate answer to my friend’s question. …

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previous chapter Implications
Literature
Argyle, M., Salter, V., Nicholson, H., Williams, M., & Burgess, P. (1970). The communication of inferior and superior attitudes by verbal and non-verbal signals. British Journal of Social and Clinical Psychology, 9(3), 222–231.CrossRef
Cialdini, R. B. (1993). Influence: The psychology of persuasion (Rev). Morrow.
Dupuis, K., & Pichora, M. K. (2010). Use of affective prosody by young and older adults. Psychology and Aging, 25(1), 16–29.CrossRef
Ekman, P. (1982). Emotion in the human face (2nd ed.). Cambridge University Press.
Fast, L. A., & Funder, D. C. (2008). Personality as manifest in word use: Correlations with self- report, acquaintance report, and behavior. Journal of Personality and Social Psychology, 94(2), 334–346.CrossRef
Gayoso, A. (2020). Political PR techniques emotional input and output. In O. Feldman (Ed.), Political communicators’ rhetoric and audience effects: Logic and emotions in verbal and non-verbal public discourse. Edward Elgar.
Metadata
Title
Conclusion
Author
Albina Gayoso
Copyright Year
2023
Publisher
Springer Nature Singapore
Book
Understanding Political Public Relations Techniques

Print ISBN: 978-981-19-7598-1

Electronic ISBN: 978-981-19-7599-8

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-981-19-7599-8_9