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Published in:
2011 | OriginalPaper | Chapter
Conclusions
Author : Dennis Herhausen
Published in: Understanding Proactive Customer Orientation
Publisher: Gabler
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The last chapter presents a final discussion of the results and the implications of this dissertation. More specifically, this chapter is structured as follows: The first part of this chapter briefly reiterates the research gaps and results for each of the research questions. The second part reviews on a more general level the theoretical and managerial contributions of this dissertation. This is followed by a discussion of the limitations of the present findings. Finally, some of the factors that could not be considered in the present study are described and some additional suggestions for future research are given.