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2016 | OriginalPaper | Chapter

8. Conclusions

Author : Yanru Chen

Published in: Communication Campaigns and National Integration in China’s Market Economy Era

Publisher: Springer Singapore

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Abstract

The preceding parts of this book are mainly a study of national campaigns that were launched during the initial years of China’s market economy era. The three campaigns chosen for detailed analysis included Beijing’s bid for year 2000 Olympics (the Bid case), national commemoration of Mao’s 100th anniversary (the Mao case), and national celebration of the 50th anniversary of victory over Japanese aggression (the Victory case).

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previous chapter Revealing the National Soul: 50th Anniversary of Victory Over Japanese Invasion

next chapter Revelations from Recent Campaigns

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Title: Conclusions
Author: Yanru Chen
Publisher: Springer Singapore
Book: Communication Campaigns and National Integration in China’s Market Economy Era
Print ISBN: 978-981-287-732-1

Electronic ISBN: 978-981-287-733-8

Copyright Year: 2016
DOI: https://doi.org/10.1007/978-981-287-733-8_8