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Global Journal of Flexible Systems Management
Published in: Global Journal of Flexible Systems Management 1/2020

06-12-2019 | Original Research

Configuration of Data Monetization: A Review of Literature with Thematic Analysis

Authors: Payam Hanafizadeh, Mohammad Reza Harati Nik

Published in: Global Journal of Flexible Systems Management | Issue 1/2020

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Abstract

Due to the increasing volume and variety of data on the Internet as well as in organizations, the role of data has changed from a passive entity to an active asset. Data are considered as a novel source of revenue, and the process of creating wealth from it is called “data monetization.” Data monetization is used for realizing a type of competitive capability for organizations. It provides organizations with flexibility for using information assets in response to customer expectations and environmental pressures. The present study, hence, is aimed to clarify the configuration of data monetization by conducting a systematic review. The thematic analysis based on inductive approach was used to construct the configuration. The global themes, namely “monetization layer,” “data refinement process layer,” “base layer,” and “accessing and processing restrictions layer” with their related themes as the subset components were obtained. Each of these global themes represents the constructive layers which play an important role in data monetization mechanism. All extracted themes were synthesized as a configurational model called “data monetization configuration” (DaMoC). This proposed configuration is validated by a real application, i.e., Cardlytics.
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Appendix
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Footnotes
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Metadata
Title
Configuration of Data Monetization: A Review of Literature with Thematic Analysis
Authors
Payam Hanafizadeh
Mohammad Reza Harati Nik
Publication date
06-12-2019
Publisher
Springer India
Published in
Global Journal of Flexible Systems Management / Issue 1/2020
Print ISSN: 0972-2696
Electronic ISSN: 0974-0198
DOI
https://doi.org/10.1007/s40171-019-00228-3

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