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2022 | OriginalPaper | Chapter

8. Consumer Preferences for Local Food Products Marketed by Women’s Cooperatives

Authors : Antonios Tiganis, Nikos Kalogeras, Antonios Avgeris, Panagiota Sergaki, Efthimia Tsakiridou

Published in: Food Policy Modelling

Publisher: Springer International Publishing

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Abstract

The main topic of our paper is consumer preferences towards local food products of women’s cooperatives. Using the best-worst scale technique, we elicit the relative importance consumers attach to attributes of local food products from women’s cooperatives. Recognizing that consumers are not homogeneous, a latent class mixture model is employed to allow preferences to vary across different consumer segments. With data from 300 consumers, we find that the most important attributes of local agricultural products are quality, the handmade process and support for women’s cooperatives. Yet, our mixture model results indicate a four-cluster solution. Quality is the most critical attribute for approximately 80% of the respondents, indicating the significance of the quality attribute for both homogeneous and heterogeneous consumer preferences.

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Title: Consumer Preferences for Local Food Products Marketed by Women’s Cooperatives
Authors: Antonios Tiganis
Nikos Kalogeras
Antonios Avgeris
Panagiota Sergaki
Efthimia Tsakiridou
Publisher: Springer International Publishing
Book: Food Policy Modelling
Print ISBN: 978-3-031-08316-7

Electronic ISBN: 978-3-031-08317-4

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-3-031-08317-4_8

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