2015 | OriginalPaper | Chapter
Creating and Delivering Curriculum-Based Experiential Learning Courses - 120 Students at a Time
Author : Gillian Oakenfull
Published in: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Publisher: Springer International Publishing
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Eight year’s ago, the Department of Marketing at Miami University decided to offer all senior marketing students an experiential learning senior capstone to gradually replace our current case-oriented capstone.