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Published in:
2019 | OriginalPaper | Chapter
5. Creating Content for a Scalable Product
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Abstract
I truly hate the word content; it’s dry and it doesn’t have context. It’s overused and most important, it’s like creating a product. You can build as many widgets as you like, but if you’re not promoting and sharing them, no one is going to buy. However, we have to create helpful, valuable content that attracts readers, converts leads, and makes sales.