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Published in:
An Introduction to Innovative Methods in Media and Communication Research Read chapter Read first chapter

2016 | OriginalPaper | Chapter

15. ‘Creative’ and Participatory Visual Approaches in Audience Research

Author : Katharina Lobinger

Published in: Innovative Methods in Media and Communication Research

Publisher: Springer International Publishing

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Abstract

Lobinger shows how visual communication research is not only concerned with the analysis of visual material and the related processes of production, reception, use and effects, but also focuses on the ways in which visuals can be used for research purposes. The chapter discusses a particularly valuable subgroup of enabling and creative techniques: creative visual methods, that is methods in which visual material is used or produced during the research process. Visual methods can be used as stand-alone approaches. However, as the chapter demonstrates, it is most useful to combine them with open-ended interviews, focus groups or observations. Lobinger presents findings from a mixed-method approach, combining qualitative and quantitative research through Q-sort.

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previous chapter Mapping Topics in International Climate Negotiations: A Computer-Assisted Semantic Network Approach
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Metadata
Title
‘Creative’ and Participatory Visual Approaches in Audience Research
Author
Katharina Lobinger
Copyright Year
2016
Book
Innovative Methods in Media and Communication Research

Print ISBN: 978-3-319-40699-2

Electronic ISBN: 978-3-319-40700-5

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-40700-5_15