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2021 | OriginalPaper | Chapter

3. Cross-Disciplinary Applications and Conceptualisations of Theory of Neo-Tribes: An Investigation

Author : Anne Hardy

Published in: Consumer Tribes in Tourism

Publisher: Springer Singapore

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Abstract

The concept of the neo-tribe was first developed in sociological literature in the 1990s but has since been used by scholars in cultural studies, leisure, marketing, consumer behaviour, tourism and recreation. Since its first definition by Maffesoli in 1996, where ephemerality, fluidity, communitas and lifestyles were core concepts, the concept has been unpacked, reconceptualised and debated. This has occurred across a variety of disciplines, most notably cultural studies, tourism, marketing and consumer behaviour. This chapter will explore the conceptual ‘movement’ that has occurred around the concept across the disciplines and in doing so, will explore the implications of these conceptual changes for the future use of neo-tribes.

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Metadata
Title
Cross-Disciplinary Applications and Conceptualisations of Theory of Neo-Tribes: An Investigation
Author
Anne Hardy
Copyright Year
2021
Publisher
Springer Singapore
DOI
https://doi.org/10.1007/978-981-15-7150-3_3